Enhancing MSME Performance through Market Sensing Capability, Innovation Capability, and Iconic Ethnic Product Development
نویسندگان
چکیده
Facing competition from global batik producers with prices that tend to be cheaper, MSME Batik Jonegoroan faces serious problems in its sales performance. This study aims analyze the development of comparative product advantages sourced company's market sensing and innovation capabilities. Products advantage based on regional ethnic characteristics are expected reclaim share Batik. A total 194 owners SMEs producing were sampled this study. Structural equation modelling analysis smart-PLS software shows capability, iconic positively affect The indirect effect test proves products perform a mediating function relationship capability Meanwhile, is not variable for influence finding implies MSMEs capabilities should emphasise orientation developing increase ultimately achieve company research limitation related data collection, which only involves one many sectors may generalization results.
منابع مشابه
Market Sensing Capability, Entrepreneurial Orientation, Product Innovativeness Success, Speed to Market and SMEs Performance
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ژورنال
عنوان ژورنال: Jurnal ilmu manajemen Advantage
سال: 2022
ISSN: ['2597-8888', '2598-1072']
DOI: https://doi.org/10.30741/adv.v6i1.778